A guest post by Steve Deckert of Sweet Tooth, a loyalty app for Magento. Sweet Tooth has used the Buzz Lab for several videos, including a product “explainer” video and customer…
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So you’ve been working on anexplainer video for your site, it’s brilliant, and it’s almost done. Are you ready for what comes next? Here are four of the most important things you…
One of the most common video marketing mistakes is trying to make a single video do too many things at once. While it’s not impossible for one video to accomplish multiple goals, a…
Adding an explainer video to your email signature is one of the easiest things you can do to: Increase traffic to your site Communicate your value proposition Reinforce your brand identity Drive…
There’s no one size-fits-all approach to video. In fact, the companies that have the most success with video increasingly utilize several types of videos, each designed to achieve a specific…
While much has been written on the importance of having a good explainer (check out “The Rise of the Explainer Video”), there are still plenty of common misconceptions about how…
