Adding an explainer video to your email signature is one of the easiest things you can do to:
- Increase traffic to your site
- Communicate your value proposition
- Reinforce your brand identity
- Drive sales & conversions
Including video in your signature is easy, costs nothing, and the results are easily measurable using Google Analytics.
How to add Video to Your Email Signature
It’s actually not much more complicated than including link to your Facebook page or Twitter account. You’ll need to prep a couple quick and easy things before making the changes inside your email client. Assuming your video is already hosted somewhere and you have the URL handy, the step by step instructions below should have your new signature up and running in < 10 minutes.
You’ll need an image that can be used as a link to your video.
- Go to your video and pause on the image you want to use as a thumbnail.
- Take a screenshot of the whole video player and save it as a JPEG. (On a Mac: Command + Shift + 4. On a PC: CTRL + Print Screen)
- The thumbnail image you just captured has to be hosted somewhere online, so you’ll need to upload it somewhere in order to get a URL for the image. Sites like photobucket or flickr work fine for this, and they’re free.
Because you can’t count on images always displaying properly on a mobile device (where your recipient may see your email first), it’s good to include a text link near your image that also points to your video. A compelling headline helps give people a reason to click.
Adding video to your Gmail signature:
1. Go to your Gmail account from a browser, and click on the gear icon at the top right of your screen.
3. Under the General tab, scroll down to the Signature box.
5. Paste the URL to where your image is hosted (flickr, photobucket, etc.)
7. Save your changes and compose a test email to see what your signature will look like.
Instructions for Other Email Clients:
How to Measure Your Results:
Google Analytics will show you Email as a traffic source, but you can measure results more clearly by directing your email signature links to a designated landing page. Whether you use a landing page or not, you’ll get the most useful data by using Google Analytics to create a custom URL. Click here when you’re ready to set this up.
For more information on how to implement a tracking campaign for your signature into your Google Analytics account, check out “Best Practices for Email Tracking using Google Analytics” from Daniel Waisberg, an expert at Online Behavior– Marketing Measurement & Optimization.
According to a recent report published by The Radicati Group, the average corporate email user sends and receives about 115 emails daily. That’s a lot of opportunities to get your message in front of people. And since it takes little time, and no money, there’s no reason not to try it out even as an experiment. Measure your results. And drop us a comment. We always appreciate feedback!