We’re directors, strategists and artists

Senior Management Team

Ryan Byrne

Founder & CEO

Ryan’s career began in private equity, moved on to founding a tech startup and eventually landed him back at film school where he got his MFA from USC and then directed the award winning feature film A Colombia. Ryan built The Buzz Lab with this same unique blend of business and creative in mind.

Jacob Hatley

Head of Physical Production

Jacob Hatley is an award winning documentary filmmaker whose work has been screened at SXSW, Los Angeles International and Copenhagen Film Festivals. He's the recipient of First Look’s Gold Medal at the Director’s Guild of America. In 2013, he was highlighted as an Emerging Filmmaker in Vanity Fair and has directed commercial spots for the Ford Motor Company and eBay. In addition, he has helmed music videos for artists such as Shawn Mullins, Levon Helm, Marty Stuart and Yonder Mountain String Band.

Carson Price

Senior Project Manager

Carson spent a decade writing grant proposals and working as a non-profit fundraiser in the areas of environmental education, sustainable agriculture, watershed restoration and ecological design. Now organizing and managing production for The Buzz Lab, she also keeps our office wagging with canine companions through her volunteer work as a foster guardian for LA’s Dogs Without Borders (http://dogswithoutborders.org).

Luis Rojas

Senior Art Director

Luis Rojas trained as a photographer in London for three years before he began his career as a graphic and motion designer. He has designed and led projects for Puma, Moschino, Samsung, and Lacoste among others. As The Buzz Lab’s Head of Design, he brings a keen eye for details and passion for storytelling to every project.

Rafael de la Cruz

Marketing Master

Rafael founded his first business at 17 while studying at the University of California, Berkeley. Since then he's worked closely with numerous startups & entrepreneurs to strategically grow businesses in the technology and consumer facing arenas including Firefly out of the MIT Media Lab & glacéau, makers of vitaminwater & smartwater. He applies this experience to The Buzz Lab's Video Strategy & Science process to address client business needs.

"Ryan and his team at the Buzz Lab do absolutely amazing work. High quality, quick, and most importantly, they capture complex messages and convey them in very simple and entertaining ways."
− Frank Addante CEO, Founder & Chief Product Architect at Rubicon Project